Using Emotional Intelligence for a Really Successful Life

What is the key to success and happiness? We seem to agree that love, family, money, work are important pillars of a successful life. But what is the difference between those who succeed more than others do? The study of EQ (Emotional Quotient) could shed some light on this issue.

Author and Psychologist Daniel Goleman raised a lot of questions in the late 1990s in his book Emotional Intelligence, a New York Times bestseller. People discovered the importance of emotions in human interactions, exploring an area that had been somewhat sidelined by science until then. To reach our goals, we all think, talk and act. But we also feel. And that changes everything.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou 1

Emotions represent a core aspect in all our decisions. Whether we want to find a partner, get a job or make friends, our inner states will always influence our concrete choices, and how others perceive us. Even in marketing, it is known that “People buy on emotion and justify with logic2. Harvard Business School professor Gerald Zaltman pointed out that 95% of our purchase decisions take place unconsciously 3. And our emotions could represent the bridge between our conscious and unconscious worlds.

Success is a matter of choices. And if our choices are influenced by our emotions, it is essential to learn how to manage them. At school, we learn how to read, write, and calculate, but when it comes to handling emotions, we often find ourselves at a loss. This tendency might change in the next few years.

The right method of Emotional Intelligence (EQ) could help people better understand and analyze their outer and inner worlds. We need to understand our emotional code if we want to be happy in life. EQ is the future of a balanced education and can be used to consciously build our life not with one intelligence but with two.


  1. Maya Angelou in fifteen quotes
  2. Neuroscience Confirms We Buy on Emotion & Justify with Logic & yet We Sell to Mr. Rational & Ignore Mr. Intuitive
  3. Harvard Professor Says 95% of Purchasing Decisions Are Subconscious

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